Stick to your core or Beat yourself !

It's raining cats and dogs in the silicon valley of India.Yes, you're checking it right,Bangalore.Don't be serious,today it is not a post about the garden city of Karnataka.It was just a small update about the mesmerizing and heartfelt weather out here.

Let's move to the topic,it is all about the "who what when where why"  game.Why many growth phase & Start up companies  had failed in the recent past.what was the real reason behind the failure of old companies?When they had initiated the mission ignorance? Where they have summoned the existent purpose and why?

What Goes Wrong With The Service Model?

 

I was sitting in a coffee bar,while waiting to hear back from my client.Next to me some business leaders and service model experts were discussing about how disgusting the modern days consumers are all about.Those gentlemen were quite clueless about their service model that smelled the last breath.

We are committed to creating and operating our businesses confirming to the highest possible moral,competitiveness and ethical standards.We do not believe in entertaining any flaws & lose ends in the system .I overheard someone saying, this kind of customer-concentric goal orientation shouldn't have en-route to any customer  dissatisfaction. Still we have become another rolling stone mimic in the industry.Then who is the real culprit in this tragedy?

BRAND & Marketing trends 2015- Old Man vs New Boy

It’s been said that there are three kinds of marketers and how they deal with trends: those who let it happen, those who make it happen, and those who wonder what happened! So, for smart marketers who want to fall into that second group, paying attention to what looms ahead is the wisest move they can make.

Twenty-fifteen, and the future it will bring, will soon be upon us. In numerology the combination of number 1 (representing leadership and forward movement) and the number 5 (the numeric for business and finance) becomes 15, the fusion of leadership and forward, profitable momentum. This is only useful, of course, assuming you’re a marketer willing to bet your brand’s success on a divine relationship between numbers and impending events.

S.M.A.R.T. Goals-A small change to the earlier concept

Wow,what a difference the right advice can make!
This is a simple abstract for my fellow marketers,
You can use this concept to build a brand that will sustain for decades.

The key to make a reliable and trusted brand is to be specific.Effective goals need to be S.M.A.R.T.
SMART is an acronym for Specific,Measurable,Action -oriented,Realistic and Time-Limited.

Specific:
Goals need to be specific.As an example,I could say,"I want  people to like me," when what I mean is that I want Christie to like me.Well,how will I know if she likes me?

Here we go......Million Dollar Marketing BLOG backs to pavilion....:)

Thank you dear friends and readers for being there when everything was out of syllabus.

A few days ago, I was just a useless fellow without this blog but now I got this best writer survivor award for starting it again.

Let's move to our topic, so much personal discussion  is again a marketing story.

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Trends in restaurant business:Fun leads this time

Once Agatha Christie said “when engaged in eating” the brain should be the servant of the stomach.” And our quote says If you can make this possible than enter into restaurant business.

Before going through the absolutely exciting and thrilling experience of running a restaurant business, be sure about the trends and issues in the field to make yourself stand tall.

Eating out is intimately associated with fun and love. Almost half of the Indian eat out regularly. Even if it might not be an immensely entertaining activity just yet. It is seen as way of reinforcing the needs to be socially active and connected .Increasingly food and entertainment are being brought together by Indian entrepreneurs.

The knowledge company report

Advertisements on TV :Serving it's purpose or not?

We are watching one of the prime time TV-serial right now.On the spur of the moment,I heard there are troubles of more than one kind.

You should not buy that,' my friend said

Adeela  smiled.(my friends wife) 'It's not that difficult,' the immediate reply was 'How do you put up with me?'

"You're probably right," Adeela said mildly. I was shocked over the ad impact behaviour of both.

"Yes,They are studying her thoughtfully.It was a question we never would have asked one year ago.Then she would have known exactly where everything stood.'I think it might be better if you spent more time here in the office,otherwise on television.'I told myself.

Too many things are becoming unravelled.There are some decisions that only you can make.

'We advertiser's are making ads to serve the purpose of information  or using in-terms of impulsion only.Which made me think about this quote of David Ogilvy.

Consumer is both everywhere and nowhere:Be heedful

Sitting in a nice coffee bar while reading the headlines of a well known e-newspaper in my laptop. Suddenly I was going back to my child days when I was in teen.

During those days, every morning I was eagerly waiting for the paper boy to ring our door bell and handover the news paper to my dad. In the breakfast table I was keenly watching my dad turning the pages. I was just waiting for my turn to read my all time favourite “sports column”.

 
Now everything has changed with the evolution of information technology . We can get whatever we want by click of the mouse with the help of e-media in a digitalized world.  

Digital marketing trends 2013-14(Updated)

Top 5 essential Digital tools to help you express yourself more clearly. Learn invaluable techniques in organizing your digital marketing budget.

Information includes:

Global market and Indian market (Over 150 million Indian users.)

(1.66 billion-Year 2013, world wide social network user)